Lessons Learned

One quote that I have regularly gone back to is “If you want to increase your success rate, double your failure rate.”  It is a quote by Tom Watson.  I am here to tell you that I have had a lot more failure than that.

By my count, I have had 16 websites.  One of which made money, but not the way that I was aiming for so I call that one a failure as well.

But in my failures I can see how much I have learned:

  1. How to set up a blog
  2. How to write a blog
  3. How to edit and do add-ons with a blog
  4. How to use Google Adwords
  5. How to tweak Google Adwords
  6. How to create an email list/sign up
  7. How to create and schedule email blasts
  8. How to find affiliate products
  9. How to use Google Reader for information about a market
  10. How to choose keywords for Google Adwords
  11. How to use social media for business
  12. How to use social media for research
  13. How to use customer surveys
  14. How to find what words competitors are marketing on
  15. How to write targeted sales copy
  16. How to use sites such as Elance.com and 99Designs.com

And the one that I just learned yesterday: affiliate marketing is a horrible place to start a business.  So horrible that Google sent me a fun letter saying that if I tried to do it again they would delete my Adwords account.  Isn’t that a fun way to wake up in the morning?

My point is that I have had a whole lot of failure, but if I had not had that failure I would never have learned 10% of what I just listed.  I would also like to point out that those are just the things I could come up with off the top of my head, and that I know I have learned far more about online business than just these few things.

I am not saying that you should go out looking to fail.  I most definitely have never had that as a goal.  What I am saying is to try.  Whatever your goal is, try to achieve it.  You are infinitely more likely to achieve it than if you never try at all.

Fortune favors the bold.  Be bold.